BSB60520 Advanced diploma of marketing and communication

Course description:

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry requirements:

This course is available to all international students and Melbourne Advanced Commerce Institute requires that students are able to provide evidence that they: • Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. OR • Have four years equivalent full-time relevant work experience In addition to above, the student must also: • Have demonstrated an IELTS level at score of least 6.0 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level. • Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Melbourne Advanced Commerce Institute is able to provide. • Have successfully completed Australian year 12 or equivalent. • Are at least at age of 18 on the date of course commencement. • Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Melbourne Advanced Commerce Institute to identify student’s needs for additional support during their study with Melbourne Advanced Commerce Institute.


15TH of every month


78 weeks, including 66 study weeks and 12 weeks of holidays.

Tuition fee

AUD 13,000

Course structure

Unit Code Group Unit Name
BSBMKG621 Core Develop organisational marketing strategy
BSBMKG622 Core Manage organisational marketing processes
BSBMKG623 Core Develop marketing plans
BSBTWK601 Core Develop and maintain strategic business networks
BSBMKG624 Elective Manage market research
BSBMKG626 Elective Develop advertising campaigns
BSBMKG627 Elective Execute advertising campaigns
BSBCRT611 Elective Apply critical thinking for complex problem solving
BSBLDR601 Elective Lead and manage organisational change
BSBSTR601 Elective Manage innovation and continuous improvement
BSBFIN501 Elective Manage budgets and financial plans
BSBOPS601 Elective Develop and implement business plans