BSB50620 Diploma of marketing and communication

Course description:

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry requirements:

This course is available to all international students and Melbourne Advanced Commerce Institute requires that students are able to provide evidence that they: • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. OR • Have two years equivalent full-time relevant work experience In addition to above, the student must also: • Have demonstrated an IELTS level at score of least 6.0 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level. • Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Melbourne Advanced Commerce Institute is able to provide. • Have successfully completed Australian year 12 or equivalent. • Are at least at age of 18 on the date of course commencement. • Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Melbourne Advanced Commerce Institute to identify student’s needs for additional support during their study with MACI.


15TH of every month


52 weeks, including 44 study weeks and 8 weeks of holidays.

Tuition fee

AUD 9,000

Course structure

Unit Code Group Unit Name
BSBMKG541 Core Identify and evaluate marketing opportunities
BSBPMG430 Core Undertake project work
BSBMKG542 Core Establish and monitor the marketing mix
BSBMKG552 Core Design and develop marketing communication plans
BSBMKG555 Core Write persuasive copy
BSBMKG546 Elective Develop social media engagement plans
BSBMKG551 Elective Create multiplatform advertisements for mass media
BSBMKG543 Elective Plan and interpret market research
BSBCRT512 Elective Originate and develop concepts
BSBOPS504 Elective Manage business risk
BSBOPS505 Elective Manage organisational customer service
BSBCMM511 Elective Communicate with influence